A bit about us

RX is a strategic consultancy partner for organisations of every shape and size who want to focus on brand, customer experience and excellence in marketing communications.  


Our clients value the insights we extract that are used to help reshape their customer offers.  Moving seamlessly between running workshops to formulate strategies and creating robust marketing programmes and tools, RX is a springboard for organisations who need to deliver today, while anticipating the needs of tomorrow.  


RX has a rich history as a boutique retail consultancy. However, over time, clients from industries as diverse as healthcare, engineering, FMCG and services engaged our team to work with them strategically to grow and transform their businesses. With our deep understanding of what it takes to engage a customer's heart and mind, we have been able to shape experiences and relationships that have enabled our clients businesses to thrive, improve their NPS and become more profitable. 

“As humans we crave rich and frictionless experiences. Omni experience is the next level of creating a portfolio of experiences that have empathy for customer, their device and platform choices, and their moments in the customer journey.” 
Juanita Neville Te Rito

Our team

RX is a meeting of minds and blend of skills and experiences of former retail practitioners and leaders who understand the dynamics of retail from the shop floor, to the commercial levers, to long term customer loyalty.

We’re a passionate bunch who listen first and love to broaden your perspective, share our knowledge and deliver results.  


Our master of merchandise, process and systems design, Gina leads business optimisation projects and solutions. Harnessing the experience of a career which spans marketing, merchandise and operations across retail, manufacturing and supplier sectors, Gina asks the right questions, provides insights based on data analytics and delivers high impact outcomes. 

Gina also leads the team in our sister company, RetailO2.  With a deep understanding of all the processes involved internally and what is required to connect a business intimately with the customer journey, Gina and the team work alongside retail businesses to review their "go to market" systems related to marketing operations, merchandise, experience and the customer and introduce tech where we see fit. 

When she is not at work she loves to be at the beach (her happy place) or on a tennis court. 

Gina Brugh

Merchandise Process + Systems Design Consultant


With a combination of creative flair and a pragmatic, business-savvy approach, Lisa designs award-winning spaces and customer experiences in the physical world from retail stores to showrooms. As a highly skilled graphic designer, Lisa leads our creative team who produce marketing communications assets from websites to point of sale materials and collateral. 

Having honed her passion for retail on the shop floor many moons ago, Lisa rose through the ranks through her attention to detail and innate understanding of how to engage customers on their journey. She has delivered award-winning concepts and when not in lock down, travels the world to learn from the best, then scale accordingly. 


Lisa’s passion is the beach and nature. In her spare time, she runs her lifestyle block Donaldson Farm (we named it that) just outside Matakana. Here you will find her tending the yard, doing renovations, hanging with her pigs and chooks, or taking the dogs for walks at the beach...then relaxing with a cold beer at the end of the day. 

Lisa Donaldson

Retail + Customer Experience Specialist


An experienced CEO, Director, Keynote Speaker and Media Commentator, Juanita founded RX and co-founded sister companies RetailO2 and POP. Her career has spanned many different industries from QSR, agency to retail and consultancy. She has held executive leadership roles at Countdown NZ, The Warehouse Group, Yum Brands (Pizza Hut, KFC) and Noel Leeming Group. With a depth of understanding how to create strong customer connections, Juanita is also highly regarded for her ability to forge enduring client partnerships which are continuously productive. Energy and enthusiasm are the hallmarks of Juanita’s style and she’s always happy to share her knowledge and insights. 

Juanita has a very unhealthy passion for retail which results in lots of shopping. In her spare time, she loves to read and travel, walk her Cavoodle Arlo and cheer on her two teenagers with all the sport when she isn’t their uber driver. 

Visit Juanita’s speaker page 

Juanita Neville Te Rito

Managing Director


A true creative, Jo has had an extensive career as an in-house production manager for several NZ businesses. Jo knows what it takes to bring to life creative storytelling within any category context, blending the rational, functional and emotional elements with precision.  


She takes time to understand your brand and deliver best practice design solutions. Jo has developed brands and reimagined  marketing communications, POP and POS, signage and ticketing for a host of brands including Farmers, Warehouse Stationery, Green Cross Health, Delonghi and Countdown. 


Jo is a budding photographer and when she isn’t wrangling her gorgeous children, you will find her capturing the most perfect sunsets wherever she can. 

Jo Lawson

Creative Production Specialist


An experienced Senior Marketing Executive and CMO, Julie knows how to develop exceptional brands and deliver a stunning customer experience.


With an extensive background in FMCG, services, entertainment and retail, Julie oversaw the transformation in the way SkyCity positioned itself into an entertainment, dining, and accommodation leader. Julie also helped reshape The Warehouse into a stronger market position in the highly competitive retail sector and most recently led the relaunch of Metlifecare delivering increases in core engagement score and performance right across the board. 

A keen traveller, gardener and foodie, Julie has combined her three loves by growing way too many chilli plants, resulting in home-made Thai sweet chilli sauce being gifted to everyone she knows - and even the occasional courier guy or meter reader. 

Julie Garlick

Senior Marketing Consultant


With a background as a Category and Marketing Manager (Strategic Initiatives) and Senior Marketing Manager, Nic brings a wealth of leadership, marketing and retail expertise. 

Nic brings a depth of experience to our team in hospitality, retail and FMCG (expert level in beverage category) as well as agency land where she was involved in creating international immersive interactions that went beyond experience to fire the imagination, engage the senses and ingrain brands in the lives of consumers. 

Outside of work you will either find Nic curled up with the latest new release, dreaming about her next travel destination or out exploring on walking adventures with her husband, three boys and Labrador Molly. 

Nicola Fenwick

Senior Marketing Strategist


Kate is a graduate from Otago University where she earned a Bachelor of Arts – Psychology, Marketing and Communications alongside a Diploma for Graduates endorsed in Marketing. 


With extensive internship experience, Kate has acquired a good understanding of customers and the nuances of executing marketing strategy.  


She consistently writes blogs, does social media posting and repurposes content for different channels bringing a positive enthusiasm. As one of the freshest RX team members, Kate is learning more about what reinventing experiences means, especially starting work with the team just before our first COVID lockdown. 


Outside of work, Kate’s happy place is the beach or trying out a new restaurant with friends and family. 

Kate Bolland

Marketing Executive


Liz is a talented marketing specialist who has worked in several different industries to hone her skills and understands what engages customers hearts, minds and wallets.  Liz has brought to life many campaign ideas and all the mechanics to get them to market.  


Liz has extensive experience working directly with store managers, store owners and sales assistants in both the B2C and B2B markets, understanding how best to communicate and involve each of them to achieve a better outcome. 


Liz has a side-hustle business FLOSSé, which is 100% nail polish but more fun and easier to apply. Otherwise, she can be found nurturing two incredible little people who consistently challenge her leadership. 

Liz Langdon

Marketing Communications Specialist


With a background as a category and marketing specialist, Claudia brings a wealth of retail experience having worked with one of NZ’s largest health companies specialising in the beauty and fragrance sector.  ​ 


Claudia also brings an exceptional understanding of customer service and front-line skills integral to developing customer engagement and experience initiatives from her time working with The Department Store, Tigerlily and Blakchaos.​ 


Our clients consistently tell us what we already know; that Claudia is an absolute delight to work alongside, that she has fabulous interpersonal skills, and that her sunny disposition and make-it-happen attitude is a joy.  


Inspired by one of her favourite countries in the world, she has taken up learning a new language – Spanish! 

Claudia Holley

Marketing + Category Specialist


The backbone of the RX team, Kirst ensures that the business runs efficiently, effectively, and profitably.


As most of the team are ex-retailers, they are prone to being a soft-touch and giving away work. Kirst makes sure that the business runs sustainably so that both our client partners and our business continue to grow and provide a win/win for all. Kirst has enjoyed an extensive career in Finance in both NZ and the UK. 

Although Kirsten is our resident bean-counter, she is also in her 2nd year of studying towards a degree in Psychology.


In her spare time, you’ll probably find her enjoying a coffee at the beach, or on the sidelines watching her kids play sport. 

Kirsten Hunt

Virtual Financial Controller


There is not much Melissa does not do. Her title should really be superwoman as she makes sure everything happens.


Whether it is working sourcing items for a client project, negotiating production and delivery of creative, or making sure that all jobs are invoiced correctly every month Melissa is a jack and expert in all trades. Her latest foray is as a senior leader of our new business POP. 


Outside of work, Melissa likes reading, Pilates and retail research (shopping). She is happiest doing DIY projects at home. We are surprised she still looks so young after raising 3 boys (well four if you count the husband) and they have all survived and growing into exceptional young adults. 

Melissa Hayden

Office Manager + Production Coordinator