Curtain Studio was acquired in 2018 by Carpet Court as an opportunity to strengthen the network and enhance the home furnishing offering throughout NZ.
However, there was inconsistency in certain categories which needed attention.
Client: Curtain Studio
NZ’s leading chain of window furnishings, with showrooms and consultants nation-wide, Curtain Studio is the sister brand to Carpet Court (part of the Interiors Group NZ).
What we did
Logo design | Packaging design x 126 variants | Ticketing design | Instore signage | Point of sale collateral | Internal comms
The approach + solution
RX were presented with the opportunity to rebrand Curtain Studio’s ready-to-hang curtain range, which had inconsistent and unclear packaging. In addition, the team needed to review the shopper journey and the self-selection experience in-store.
Using colour, iconography and rating systems to differentiate products, this project simplified the buying journey.