Why We Took a Contrarian Approach to E-Commerce
Retail doesn’t need more dashboards or automation - it needs better decisions. At behamics, we stopped chasing abandoned carts and started guiding shoppers in-the-moment. We built AI grounded in behavioural science, designed by people who understand why customers buy, not just when. The result: smarter journeys, higher conversions, and technology that amplifies human behaviour, not replaces it.
