Lisa Donaldson

Back on the shop floor Retail doesn't evolve in theory - it evolves on the shop floor. So in September we took a group of retailers across the Tasman for a Melbourne Retail Safari: three days, 21 stores, from a 60 sqm bottle shop to a 10,000 sqm basketball complex, and more than one LaManna vanilla slice (strictly for research). On paper, the stores had little in common. In person, the same shift showed up everywhere. The best retailers weren't chasing the sale - they were designing for the...

This month's spotlight is on Honda for their outdoors and power equipment network roll out.

Mastering the art & science of the communications hierarchy is essential to give your brand a positive, long-lasting customer impression.