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AI Needs Somewhere to Go.
The real value of retail AI is not in the insight. It’s in what the retailer does next. The retail industry is rapidly adopting AI, but adoption alone does not guarantee meaningful change. We have moved incredibly quickly from asking “What could AI do?” to embedding it into almost every part of the retail technology stack. Forecasting, customer segmentation, content generation, reporting, search, personalisation, pricing and analytics are all being reshaped by AI, and there i

Gina Brugh
2 hours ago6 min read


From ten shots at the sale, to just one.
Part one of a multi-part series on agentic commerce for ANZ retailers.

Fusion5
20 hours ago4 min read


ICYMI and what we are reading - September 2026
From regulatory shifts to record sales and retail resets, this month’s reading captures the forces shaping the sector across New Zealand and Australia. We cover the proposed surcharge ban, class action scrutiny, profit pressures, business restructures and the continued rise of omnichannel performance. If you want a clear snapshot of what’s moving retail and CX right now, start here.
Rad Soenarto
23 hours ago2 min read


AI Didn't Replace Retail. It Revealed It.
91% of NZ organisations are now using AI in some form - and only 4% say it's actually changed how they operate, down from 8% a year ago (Datacom). Woolworths Australia reported that they ran 1500 GenAI use cases in a single year. And even by Forrester's own, more measured numbers, over a third of workers still fear AI will take their job within ten years. Chaos. Scale. Fear. That's the landscape most of us are standing in right now, whether we like it or not. But here is wha

Juanita Neville-Te Rito
3 days ago5 min read


From your shop floor to Chicago's biggest stage
Every year, the gia Excellence in Retailing Awards - the Global Innovation Awards for home and housewares retail - put stores from over 30 countries side by side and celebrate the best of them. The New Zealand winner of the Excellence in Retailing award is flown to The Inspired Home Show in Chicago in March 2027. Finalists in the Top Window and Digital Commerce categories join them if they progress to the global final round, recognised alongside some of the sharpest retailer

Juanita Neville-Te Rito
Jul 72 min read


87% of New Zealand businesses are using AI. 88% are going nowhere.
87% of New Zealand businesses are already using AI, but most are still stuck between experimentation and execution. In this launch piece, RX Group and thecolab.ai unpack why so many AI initiatives fail to scale and introduce rxcolab.ai, a specialist ANZ retail AI venture focused on practical implementation, operational capability, and measurable commercial outcomes.

Juanita Neville-Te Rito
May 274 min read


The Curve Rises With AI: +25% at Walmart
Artificial intelligence is rapidly reshaping the future of retail, from AI powered shopping assistants and smart trolleys to personalised customer journeys and agentic commerce. In this sharp piece from Ebeltoft’s Dorte Wimmer and Line Kluge Albert, global retail leaders like Walmart and Instacart reveal how artificial intelligence is becoming retail’s next major competitive advantage.
Dorte Wimmer and Line Kluge Albert
May 277 min read


From Pilot to Operational: A framework for retail AI
Most retailers do not have an AI problem, they have an operationalisation problem. In this practical working paper, thecolab.ai explores why so many AI pilots fail to scale and outlines a seven step framework for turning artificial intelligence from an interesting experiment into a reliable, commercially valuable part of the retail operating model.
Simon Conroy
May 277 min read


ICYMI and what we are reading - May 2026
A curated roundup of the retail news, ideas and shifts shaping the market right now — from global headlines to the signals worth paying attention to. Designed to keep you across what matters, without the noise.

Savannah Ericson
May 272 min read


The Agentic Commerce Trap - Who Wins When AI Shops For You?
Retailers are racing toward agentic commerce with the best of intentions. They're cleaning their product data, optimising for AI discovery, signing up to platform partnerships. Every decision makes sense in isolation.
Together, they form a trap. The platforms driving this are deeply unprofitable. The fee model is already live in the US. A Board Director told me recently that "AI can do all this stuff for free." I said...Ask OpenAI about their $14 billion loss this year.

Juanita Neville-Te Rito
May 2510 min read


ICYMI and what we are reading - April 2026
A curated roundup of the retail news, ideas and shifts shaping the market right now — from global headlines to the signals worth paying attention to. Designed to keep you across what matters, without the noise.

Savannah Ericson
Apr 292 min read


NRF APAC Insights: Why Retail Leaders Can’t Afford to Miss It
NRF APAC is where the region’s smartest retail conversations happen. RX Group’s curated ANZ delegation turns conference attendance into a true executive learning experience, combining global insight, VIP access, retail study tours and practical takeaways you can bring straight back to your business.

Juanita Neville-Te Rito
Apr 283 min read


Retail Innovations 2026: What’s Shaping Retail Next
Retail is being reshaped by three defining forces: A Better World, Engaging Destinations and Easy Journeys. The Ebeltoft Group’s Retail Innovations 2026 report highlights the Top 50 global retail innovations from more than 300 nominations, including standout Australian and APAC retailers. RX Group’s Juanita Neville-Te Rito was part of the international judging panel selecting this year’s final list.

Juanita Neville-Te Rito
Apr 282 min read


The Most Underrated Competitive Advantage in Retail
Retail is operating in a more constrained and competitive environment than ever before.
Margins are tighter. Labour is under pressure. Customers have less patience for friction or confusion in-store. And the reality is, there is simply less room for things to go wrong.
In this environment, the retailers that win won’t necessarily be the ones with the best strategy. They’ll be the ones who can execute it consistently. Consistency is now a competitive advantage.

Gina Brugh
Apr 284 min read


Are We Actually Set Up to Execute What We Say Matters?
Most retailers don’t have a strategy problem - they have an execution problem. Leadership teams talk about focus, then load the business with 83 projects, reduced resources, shifting priorities and unrealistic expectations. When people don’t believe the plan, trust the players, understand the language, or have the capacity to deliver, strategy fails. The real question is simple: are we actually set up to execute what we say matters?

Juanita Neville-Te Rito
Apr 286 min read


Clarity Compounds - Why focus is the real growth strategy
In uncertain markets, adding more feels like action. But growth without alignment creates noise. This article explores why clarity compounds, how strong positioning drives resilience, and why disciplined focus, not accumulation, is the real retail growth strategy.

Juanita Neville-Te Rito
Feb 254 min read


When Leadership Moves Faster Than the System
We are throwing everything at growth. More speed. More channels. More mechanics. But the store always pays. This SYSCA explores what happens when leadership moves faster than the system and why deliberate alignment matters more than frantic activity.

Juanita Neville-Te Rito
Feb 254 min read


ICYMI and what we are reading - February 2026
From regulatory shifts to record sales and retail resets, this month’s reading captures the forces shaping the sector across New Zealand and Australia. We cover the proposed surcharge ban, class action scrutiny, profit pressures, business restructures and the continued rise of omnichannel performance. If you want a clear snapshot of what’s moving retail and CX right now, start here.

Juanita Neville-Te Rito
Feb 252 min read


The Wonderful World of Christmas Ads 2025 – Part One
A retail strategist’s take on the most powerful Christmas ads of 2025. Which brands nailed emotion, storytelling and distinctiveness, and which missed the mark? A global wrap of the winners, surprises and lessons for 2026.

Juanita Neville-Te Rito
Dec 10, 20255 min read


The Wonderful World of Christmas Ads 2025 - Part Two: The Best of the Rest, the Curious, and the Completely Unhinged
From unexpected gems to complete creative meltdowns, Part Two reviews the Christmas ads that surprised, delighted or confused us in 2025.

Juanita Neville-Te Rito
Dec 10, 20254 min read
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