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How Consumers Cry Poor While Queuing for $17.50 Happy Meals
Why are consumers claiming poverty while queuing for $17.50 McDonald's Happy Meals and Labubu collectibles? In NZ, 44% say they're worse off, yet Mecca opens record-breaking stores and Kmart profits soar 50%. This retail paradox reveals the new rules: emotional value beats functional, scarcity trumps abundance, and smart retailers make customers feel like winners. Traditional retail wisdom is dead—here's what's actually working in 2025.

Juanita Neville-Te Rito
Aug 187 min read


ICYMI and what we are reading - August 2025
From CEO changes to AI-powered smoothies, here’s what caught our attention in retail this month. Michael Hill names a new CEO following the founder’s passing. JB Hi-Fi reports strong growth as its CEO retires. IKEA highlights social impact, Amazon debuts a new ‘under $25’ range, and Heinz launches a ketchup smoothie. Plus: Gen Z insights every brand should know.

Juanita Neville-Te Rito
Aug 182 min read


When Retail Ambition Rewrites the Rules: Inside Auckland's Most Innovative Bookstore
Auckland’s Enamoured Books is no ordinary bookstore, it’s a masterclass in niche retail done right. Ruby Wallace has built a romance lifestyle ecosystem that turns browsers into loyalists with curated collections, smart events, and a vibe customers never want to leave. From “Sexy Sundays” to BookTok-worthy launches, it’s proof that experience beats convenience, and that bold ambition still wins in retail.

Juanita Neville-Te Rito
Aug 183 min read


From Voice to Value: Why Smarter Retailers Are Listening Differently
In this must-read by Feedback ASAP founder Phil Prosser, discover how leading retailers are turning customer feedback into a commercial growth engine. Forget chasing NPS - this is about real-time action, smarter training, and using CX to drive ATV, justify pricing, and boost ROI. If your CX program isn’t helping your frontline win, it’s not working. It’s time to go from data-rich to results-driven.

Phil Prosser
Aug 185 min read


The Art of Standing Out When Everyone's Shouting - Peak Season Retail Strategy 2025
ANZ retail expert Juanita Neville-Te Rito reveals peak season strategies that work. While Temu captures one in six Kiwis, smart retailers are creating emotional connections. Discover how Chemist Warehouse uses AI, Kmart leads with affordable fashion, and Chick-fil-A's micro-moments drive loyalty. Essential reading before IKEA opens in October and raises the retail bar across New Zealand.

Juanita Neville-Te Rito
Jul 296 min read


Retail Peak Starts Now: Don’t Miss Your Window
Peak season success starts now. With talent tight and the clock ticking, August is your critical hiring window. Retailworld shares why waiting until September might be too late - and how to build a team that’s trained, ready, and customer-focused by Labour Weekend.

Dana Maruska
Jul 293 min read


ICYMI and what we are reading - July 2025
ICYMI: From surcharges being banned to bottle recycling trials, Paper Plus’ comeback, and Noel Leeming facing charges, here’s what’s shaping retail this month. Plus, Michael Hill’s passing, Tesla’s retro diner, and Temu’s local seller play.

Juanita Neville-Te Rito
Jul 293 min read


Beat the Rush: How Retailers Can Master Peak Season with Proactive Digital Strategies
Guest article | Celeste McCormick, Senior Account Manager & John Waltmann, Industry Manager – Retail, Google New Zealand Friends of RX,...

Celeste Mccormick and John Waltmann
Jul 265 min read


Big Retail Brain. Sharp Digital Skills. A Strategic Heart. Is This You?
You're not just good at marketing. You get retail. You understand customers. You love a data-led insight and you know how to turn a...

Juanita Neville-Te Rito
Jul 233 min read


Fankery Review: A Sweet Little Gem in Newmarket
Tucked into Newmarket’s Osborne Lane, Fankery blends nostalgic Shanghainese flavours with modern baking flair. From mochi-filled tarts to gooey cookies, this petite bakery is full of bold personality and unforgettable treats. A must-visit for dessert lovers.

Melissa Hayden
Jun 182 min read


ICYMI and what we are reading - June 2025
From retail awards returning and Amazon’s B2B launch, to facial recognition tech, viral toys, and AI pilots from Starbucks. ICYMI, here’s what’s been shaping the landscape across Aotearoa, Australia, and beyond.

Juanita Neville-Te Rito
Jun 182 min read


NRF APAC 2025 | Singapore
Discover the future of retail through RX Group’s insights from NRF’s Big Show Asia Pacific in Singapore. From FairPrice’s AI-powered smart carts to live commerce innovations by BeLive, this blog unpacks the tech, trends, and takeaways shaping APAC’s dynamic retail scene. With highlights from our Kiwi retailer delegation and study tour, it’s a must-read for brands eyeing growth across Asia. #RetailInnovation #NRFAPAC #FutureOfRetail

Juanita Neville-Te Rito
Jun 176 min read


From Insight to Action: What It Really Means to Put the Customer at the Centre
The customer is our North Star” means nothing if teams can’t act on insight. TruRating turns real-time feedback into measurable action - so store teams know what’s working, what’s not, and what to do next. Clear signals. Real results.

Dylan Berrington
Jun 174 min read


Target Furniture went to NRF APAC. What they learned could change everything.
Target Furniture’s Kristian Reinbach joined RX’s delegation to NRF APAC to uncover what’s next in retail. From AI-driven planning to synthetic audiences and customer-first innovations, his key takeaways offer a playbook for future-focused retailers ready to evolve.

Kristian Reinbach
Jun 177 min read


Introducing the newest RX’er, Kim Gillis
Introducing Kim Gillis our newly appointed Project Manager – Marketing & Retail Operations,

Juanita Neville-Te Rito
May 132 min read


ICYMI and what we are reading - April/May 2025
From Woolworths closures to Amazon’s AI-powered ‘Buy For Me’ tool, the retail world isn’t slowing down. In April/May, we saw major shifts across brand loyalty, discount retail, and digital innovation - plus a big win for NZ beauty brand Raaie. ICYMI, here’s what’s been shaping the landscape across Aotearoa, Australia, and beyond.

Juanita Neville-Te Rito
May 132 min read


The gift of uncertainty is already here for retailers this Christmas
Caught in the chaos of yet another retail reset? As global trade tensions disrupt supply chains and Christmas prep teeters on uncertainty, ANZ retailers face tough choices. From pricing pressure to sourcing headaches, the new normal is anything but. If your business is struggling to adapt or looking to grow despite the madness, we’re here to help you navigate, pivot, and thrive in a world where retail rules are constantly being rewritten.

Juanita Neville-Te Rito
May 125 min read


Why NOW is the time for ANZ retailers to look north for retail innovation
Discover why NRF Asia Pacific is a must-attend event for ANZ retailers. Explore cutting-edge retail concepts from the 2025 Ebeltoft Retail Innovations Report, including immersive experiences from Singapore's most forward-thinking stores. Join us to unlock growth opportunities across the Asia Pacific and stay ahead in a rapidly changing retail landscape.

Juanita Neville-Te Rito
Apr 165 min read


ICYMI and what we are reading - March - 2 April 2025
ICYMI: Klarna revives Laybuy, Temu goes local, AI hits H&M, and more retail shifts worth knowing. Read the March roundup.

Juanita Neville-Te Rito
Apr 22 min read


Inside Temu’s Growing Grip on ANZ Shoppers
Temu is winning over ANZ shoppers fast. Here’s who’s buying, why it matters, and what retailers need to know now.

Juanita Neville-Te Rito
Apr 25 min read
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