Welcome to the first edition of our Innovation & Insights series, where we delve into inspiring ideas happening in the world of retail and customer experience.
In this feature we take you on a journey to Sydney, Australia, to explore the incredible story of Banish - a sustainable social enterprise that's rewriting the story of waste by turning trash into valuable treasures.
The BRAD Program: Turning Trash into Treasure
The Banish Recycling and Disposal (BRAD) Program is an initiative that invites the community to actively participate in the reduction of waste. It's all about recycling everyday items, like toothpaste tubes and toothbrushes, which are often overlooked sources of waste. By sending these items to Banish, participants not only help divert waste from landfills but also earn credits to shop sustainably at Banish. It's a win-win for both the customer and the planet!
BANISH the Middle Man: A Recycling Revolution
Banish's commitment to recycling is not just limited to toothbrushes and toothpaste tubes. Their pioneering recycling process involves shredding, extruding, and repurposing waste materials into unique products, including mini pot plants and Jenga sets. Remarkably, even items as small as credit cards find new life through their innovative approach. Banish's efforts are breathing new life into discarded items and giving waste a whole new meaning.
Sustainable Vision: Making Sustainability Mainstream
At the core of Banish's mission is the aspiration to make sustainability a part of everyday life.
To achieve this, they've crafted an eco-friendly marketplace, collaborating with over 65 Australian brands. Together, they bring you eco-conscious options for your daily household needs. It's about making sustainability a simple and natural choice in your everyday life.
More Than a Store: The Educational Hub
Until recently, Banish was a purely online play however, with the opening of The Sydney Sustainability Hub visitors are invited to dive headfirst into the world of sustainability. Here, you can discover everything from crafting your own DIY beeswax wraps to ingenious ways to give your waste a second life. This educational center not only nurtures a deeper appreciation for environmental responsibility but also empowers individuals to make well-informed choices.
Certification and Standards: Building Trust in Sustainability
Banish has taken a step further in ensuring the quality and sustainability of their products. They've implemented their certification system, guaranteeing that their products meet the highest standards. This commitment to transparency and quality builds trust with customers, reinforcing Banish's position as a reliable source for sustainable goods.
The Volunteer Programme: Fostering Inclusivity and Community
Banish recognises that sustainability is a collective effort. To encourage inclusivity and community involvement, they offer volunteer programs and opportunities for work experience. This not only strengthens Banish's connection with the local community but also nurtures a shared sense of ownership and responsibility for our environment.
So, the next time you find yourself in Sydney, make sure to visit Banish. Their powerful story
offers valuable insights into the power of community engagement, innovative recycling methods, and the significance of education and trust-building in promoting sustainability in retail and customer experiences.
Banish Sustainability Hub
9/2 Lee St, Haymarket NSW 2000, Australia
Stay tuned for more features in our Innovation & Insights series, where we'll continue to explore cutting-edge ideas and inspiring stories across various areas in retail and customer experience.