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Why are consumers claiming poverty while queuing for $17.50 McDonald's Happy Meals and Labubu collectibles? In NZ, 44% say they're worse off, yet Mecca opens record-breaking stores and Kmart profits soar 50%. This retail paradox reveals the new rules: emotional value beats functional, scarcity trumps abundance, and smart retailers make customers feel like winners. Traditional retail wisdom is dead—here's what's actually working in 2025.

Auckland’s Enamoured Books is no ordinary bookstore, it’s a masterclass in niche retail done right. Ruby Wallace has built a romance lifestyle ecosystem that turns browsers into loyalists with curated collections, smart events, and a vibe customers never want to leave. From “Sexy Sundays” to BookTok-worthy launches, it’s proof that experience beats convenience, and that bold ambition still wins in retail.

In this must-read by Feedback ASAP founder Phil Prosser, discover how leading retailers are turning customer feedback into a commercial growth engine. Forget chasing NPS - this is about real-time action, smarter training, and using CX to drive ATV, justify pricing, and boost ROI. If your CX program isn’t helping your frontline win, it’s not working. It’s time to go from data-rich to results-driven.

Tucked into Newmarket’s Osborne Lane, Fankery blends nostalgic Shanghainese flavours with modern baking flair. From mochi-filled tarts to gooey cookies, this petite bakery is full of bold personality and unforgettable treats. A must-visit for dessert lovers.

Discover the future of retail through RX Group’s insights from NRF’s Big Show Asia Pacific in Singapore. From FairPrice’s AI-powered smart carts to live commerce innovations by BeLive, this blog unpacks the tech, trends, and takeaways shaping APAC’s dynamic retail scene. With highlights from our Kiwi retailer delegation and study tour, it’s a must-read for brands eyeing growth across Asia. #RetailInnovation #NRFAPAC #FutureOfRetail

The customer is our North Star” means nothing if teams can’t act on insight. TruRating turns real-time feedback into measurable action - so store teams know what’s working, what’s not, and what to do next. Clear signals. Real results.

2025: The Year of Realignment. Discover strategic shifts retailers need to thrive by doing less but achieving more.

Women over 45: The untapped growth market. Discover why this powerful demographic is reshaping retail strategy.

Moodi’s meteoric rise shows the power of growth by design. Learn how customer advocacy, co-creation, and scarcity fuel success.

In this piece, Cole dives into how stress and anxiety impact customer decision-making during the holiday season, offering actionable insight

In Part 1, we explored the best Christmas campaigns from the USA, New Zealand, and Australia. Now, in Part 2, we dive into the UK's magical

Christmas ads in 2024 blend nostalgia, humour, and modern values, with standout campaigns from Amazon, Myer, Woolworths, and New World.

Adaptability drives retail success. From Kmart’s RFID to The Warehouse’s missteps, see how innovation is reshaping performance in retail.

How best-in-class stores transformed customer insights into unforgettable retail experiences

Visual search is highly beneficial for e-commerce stores - here's everything you need to know.

Explore the 6 ways to enable behavioural change and boost memorable customer experiences

Explore how brand Barbie reinvented itself as a pop culture sensation.

Learn about the 6 social and demographic shift shaping NZ and Aus consumer behaviour.

Chemist Warehouse's Ultra Beauty has landed in Auckland! Learn more about their high-end beauty offer.

EE Studio has stepped into the world of experiential retail with it's new Westfield London Flagship.