top of page

ICYMI AND WHAT WE ARE READING – May 2024


Pink background with text reading: In case you miss it

We make it easy for you to keep up to date with what's happening in the world of retail. Check out what we are reading this month and why.


If you're after more frequent updates about what is happening in the world of retail and CX, give us a follow on LinkedIn: RX Group


 

Instacart sees smart carts as key growth driver

Instacart's logo

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. They currently partner with more than 1,200 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace.


The company expects to deploy thousands of its screen-equipped carts in grocery stores by the end of 2024, CEO Fidji Simo said.



 

Krispy Kreme is getting Dolly'd up

A box of Dolly Parton's Krispy Kreme doughnuts

Krispy Kreme Doughnuts and the one and only Dolly Parton have unveiled the Dolly Southern Sweets Doughnut Collection, unveiling four new flavours. The Dolly Dazzler, Peachy Keen Cobbler, Banana Puddin' Pie and the Chocolate Creme Pie.


 

Interesting finds from Gartner’s latest global CMO survey

Diagram showing media spending is up and martech, people and agencies are down

Results show marketing budgets as a percentage of company revenues are at a five-year low. Martech spending is its lowest in 10 years while talent and agencies are likewise getting squeezed. But results-pressured marketing chiefs are ringfencing working media in a bid for short-term growth. 



 

E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity

Elf beauty's so many dicks campaign on display while people walk past

The campaign takes its name from a finding that there are 566 men named Richard, Rick or Dick on the boards of directors of U.S. based companies listed on the New York Stock Exchange and NASDAQ, compared to only 806 Black women, 774 Asian women and 283 Hispanic women amid nearly 37,000 board members. 


 

Samsung-1, Apple-0

A still from Samsung's creativity cannot be crushed campaign

Apple's "Crush" ad, which implied creative endeavors can be replaced by an iPad, was not well received. So Samsung's taken the opportunity to release their own ad, "Uncrushed," in an attempt to one up Apple.




 

Rodd & Gunn to open flagship in Manhattan

A Rodd & Gunn campaign image of 3 people in a ca driving in the countryside

Menswear label Rodd & Gunn will open its flagship store in Manhattan at the end of this month following a decade-long search for the right location. They have signed a lease agreement for a 4056 sqft space at 125 Fifth Avenue in the Flatiron District.



 

What we are reading

 







コメント


bottom of page