The way we shop beauty has evolved. We use our Instagram vote to champion new lipstick colours, jump on Into The Gloss to discuss the benefits of retinol with other beauty fans, and celebrate brands for making vegan based products. And if the beauty consumer is changing the way he or she interacts with brands, then it makes sense that the beauty industry needs to change too: enter the new wave of beauty disruptors.
Get to know three new beauty brands that are changing the brand/consumer experience.
My Favourite: Beauty Pie
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