The challenge
Navigate the transition from not-for-profit to social enterprise and harness marketing to engage stakeholders, grow brand presence and move into new market segments.  
Client: Manawanui
Passionate innovators providing digital tools and services to make it easy for disabled people to make their own choices about their support.   
What we did
Strategic marketing leadership | Brand marketing | Marketing communications planning + execution | Fractional marketing services 
The approach + solution
RX has been the marketing team for Manawanui since early 2020, helping to drive the organisational change and brand evolution necessary to harness marketing in an increasingly competitive health and disability marketplace.  
  
RX operate a fractional marketing team model - effectively RX operates as the internal marketing team alongside the Manawanui team. Our role supports strategic planning and consultancy, large scale projects (such as design and implementation of a new website designed in Microsoft Portals to integrate with the MS infrastructure), day to day marketing communications, PR support, market research, social media and more.   
 
With Manawanui we have a relationship we value highly and are proud to play our part in a team delivering positive social impact to communities throughout Aotearoa.  
What Manawanui said
We setup our fractional marketing model with RX during the first wave of Covid with a clear goal of transforming our marketing capability to achieve a new level of Customer engagement in what were challenging times. RX more than delivered on that goal and we find ourselves emerging from that point with record growth results and market leading Customer engagement.
Neil Browning | Chief Digital Officer