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ICYMI AND WHAT WE ARE READING – September 2022


We make it easy for you to keep up to date with what's happening in the world of retail. Check out what we are reading this month and why.



 


Retail heats up: The foreign brands coming to NZ

Pandemic or no pandemic, global retailers are still keen on expanding into new terrain, and a flurry of international brands are setting up shop in New Zealand.

This year more than 15 international brands have opened their first stores in this country, with more set to arrive before Christmas. Check-out who they are.



 

Why Costco will change the way Kiwis shop

With multiple delays and a NZ$60 entry cost have done little to quench enthusiasm for New Zealand’s first Costco, with New Zealanders lining up for more than 90 minutes recently for a chance to buy a membership to the store. Research shows that club store prices can be 22.5 per cent lower than traditional supermarkets. So what else can we expect?



 


In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy’ (Marketing)

Rite Aid is introducing its first-ever brand awareness campaign. The effort is meant to remind a new audience that it’s OK to blend conventional health with alternative wellness–in the same way it’s OK to eat Gummy Worms after a yoga class. This is a game-changer for the industry.



 

Australian tech giant JB Hi-Fi unveils new initiatives for FY23

With the recent announcement of retail veteran Tim Edwards (ex The Warehouse Group) taking the helm of the NZ division, things are on the up for JB Hi-Fi. Check out their focus for 2023 and beyond.




 


Nike takes the week off

An incredible initiative and I think we all wish we had pockets this deep to follow suit. Unfortunately, covid has taken its financial toll on many businesses but read this to find ways you may be able to replicate the sentiment for your people.



 

Baby Bunting marks record sales, begins New Zealand foray

Baby Bunting has hit our shores with their first store opening in Albany and a second one to open in Christchurch before the end of year. The big game changer is their launch of a Baby Bunting Marketplace in the second half of next year.



 

What we are reading










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