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Retail Reboot: How to Webinar 9 - Positioning for the Long Term

Updated: Jun 22, 2020

Evolving Consumer Preferences and Retail Strategies

Massey University, in conjunction with a range of industry partners including RetailX and Retail NZ, is here to help provide some guidance and reassurance as we pivot to the new normal.

Are we there yet? Not by a long way! Together we are writing the history books, plus a new playbook for retail. How shoppers "think, feel, say and do" requires new considerations and connection points, but some things have remained unchanged. This webinar will bring retailers up to speed with what you need to know to ensure you are connecting with customers, in the right way for today, tomorrow and the future.

Topics include:

  • Research to show where consumers are at - preferences, intent

  • Brands of choice and reward for doing things right

  • NZ consumers online engagement and spend

  • Penetration of digital tools in NZ - social media, websites, apps etc..

  • Tools to be used to talk to your audience

  • Tools to be used to sell to your audience

  • Practical advice on in-market tools and costs

  • Direction of retail in the next few years – looking ahead with a crystal ball


Greg Harford, CEO - Retail NZ

Greg has had the most unbelievable past few months. As the leading voice in the NZ retail sector, working on behalf of retailers, Greg works tirelessly with stakeholders to advance the sector's interests. The past few months has been focused on gaining clarity, policies and procedures in plan that could ensure retail could reopen as quickly and safely as possible and rebuild. RetailNZ represents the retail sector to Government and Local Government on a range of issues, undertakes research, and provides HR and business advice to its members.

Bruce Howe, CEO - Putti

Bruce has customer-centricity, retail and technology in his blood. Having cut his teeth in the world of Coca-Cola, he has led sales teams and Consumer and Country divisions from Colgate Palmolive, Nokia and Microsoft. He now leads Putti, a world-class kiwi company that is building web and app solutions for local brands as well as some of the biggest brands on the planet. Having moved from big corporate to the start-up/small business world has been invigorating and Putti is perfectly positioned as a delivery arm for Digital Transformation.

Douglas Shephard - Business Development Manager, Putti

Douglas is the powerhouse within Putti that enables people to bring their ideas into reality. From the start of a journey, through to requirements gathering until it's time to transition to design, development, and testing Douglas uses his experience and insight to turn a vision into a reality.


When you register, you will be given an opportunity to put questions in advance to the presenters; these will be used to inform their presentations. During the talks, you will also be able to submit written questions.


Reboot Retail How-to FREE webinar series

WEBINAR 9: Positioning for the long term - Evolving Consumer Preferences and Retail Strategies

DATE: Wednesday 24 June (NZST)

TIME : 11-12noon

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