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Fabulous to frightful – The Annual Christmas 2017 Round-Up
Most people who read our blog, know we are a sucker for a good Christmas ad. Traditionally in this hemisphere we do a pretty poor job of...

Juanita Neville-Te Rito
Dec 19, 20173 min read


A dollar each way
Believe it or not, but the other day I had to clip a retailer behind the ears because he believed that their business was still suffering...

Juanita Neville-Te Rito
Mar 15, 20174 min read


Bridging the gap between marketing and the broad table through it
I started my career in Marketing and with my natural curiosity, type-A personality, retailer-blood stream and desire to climb the...

Juanita Neville-Te Rito
Mar 15, 20175 min read


Reward or not to reward? That is the question
Truth be told I am a great shopper. An outstanding shopper. Some would say a world-class endurance shopper. I am also an avid loyalty...

Juanita Neville-Te Rito
Sep 16, 20164 min read


Like a moth to a flame... 7 easy ways to use social media to drive shoppers into your store
I have a new badge I am trying to wear. That of digital nomad. Not being contained to one specific office, I am travelling the world...

Juanita Neville-Te Rito
May 12, 20165 min read


Christmas retail round up UK 2015
I am a sucker for a good Christmas ad and unfortunately in this hemisphere we do a pretty poor job of it all. I love a good old tear...

Juanita Neville-Te Rito
Dec 11, 20153 min read


A little bit healthy, a little bit rock 'n' roll
I remember clearly as a 10 year old “hosting” a birthday party for my baby sister who was turning four. This was the early 80’s and to...

Juanita Neville-Te Rito
Nov 5, 20157 min read


Where's the wow this Christmas
Interestingly Christmas this year is on the 25th December. Friday 25th of December to be precise. And I’m going to call out the first...

Juanita Neville-Te Rito
Oct 22, 20154 min read


Only 25 Fridays until Christmas (Yes really)
If you are a retailer and you haven’t started your Christmas planning you are running seriously close to missing the opportunity of the...

Juanita Neville-Te Rito
Jul 9, 20153 min read


It's a mad world
Every now and then you need to do something utterly mad, outrageous and fun otherwise you will go MAD yourself. For years experiential...

Juanita Neville-Te Rito
Apr 23, 20154 min read


Surprise Christmas is coming
It’s utterly fascinating how Christmas creeps up on unsuspecting retailers. In a world of many uncertainties one thing you can predict...

Juanita Neville-Te Rito
Oct 1, 20145 min read


What's all the fuss about
When I first heard about the “Boycott Countdown” campaign which started last week I was perplexed. What was all the fuss about?...

Juanita Neville-Te Rito
Feb 19, 20144 min read


Tis the season to shop, shop, shop.
Only 2 weeks of shopping left until the fat man comes down the chimney. Really? Yes, really people. Those who say “my gosh where did this...

Juanita Neville-Te Rito
Dec 11, 20134 min read
Local Store Marketing. Seriously.
As a fresh university graduate in Brisbane (don’t hold the Aussie thing against me), I was proud to be a part of a team who pioneered...

Juanita Neville-Te Rito
Mar 28, 20133 min read
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