We search the world for innovation, ideas, systems + processes that help refine, define and simplify retail business, so you can do more of what's important.
Retailers are racing toward agentic commerce with the best of intentions. They're cleaning their product data, optimising for AI discovery, signing up to platform partnerships. Every decision makes sense in isolation.
Together, they form a trap. The platforms driving this are deeply unprofitable. The fee model is already live in the US. A Board Director told me recently that "AI can do all this stuff for free." I said...Ask OpenAI about their $14 billion loss this year.
