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WHAT WE ARE READNG AND ICYMI - FEBRUARY 2022



We make it easy for you to keep up to date with what's happening in the world of retail. Check out what we are reading this month and why.


 

NOT YOUR EVERYDAY PIZZA DEAL

Valentine’s Day is usually a cheesy hallmark moment featuring roses, chocolates and awful teddy bears holding balloons.


But this year Hell’s Pizza tried a different approach and it caused quite a stir amongst the team when this popped into our email box.








 

POSH CHAMPAGNE AT SUPERMARKET PRICES

The words “Champagne” and “cheap” are rarely uttered in the same breath when you’re out in central London.


But Aldi took the initiative to buck that trend in style.


In an effort to spotlight the quality of Aldi’s affordable wine, customers were invited to take part in blind taste testing at a posh pop-up champagne bar.


Customers guessed the wine cost around £13.50; its actual price £2.33 some noting it tasted like Moet & Chandon. A great example of driving private label. Check out the video on customers responses. Priceless.

 

PIGS CAN’T FLY BUT KFC CAN IN QUEENSLAND

Fingers-crossed Juanita will be heading to Australia in April and she hopes to try this out IRL. A ‘cloud’ kitchen has been developed in which will prepare KFC’s chicken ready for drone delivery, allowing customers to get their KFC within minutes

 

A HAMMER, SOME PAINT, AND DOG FOOD TO GO

Petco and Lowe’s are working together to bring a store-in-store experience to life that will allow homeowners to continue accessing products and services for home repair and renovation, while also grabbing their must-have items for their beloved pets. How convenient.


 


AUCKLAND’S GREENEST SUPERMARKET OPENS ITS DOORS

A big congratulations to Countdown who continue to work tirelessly in innovating while being incredibly environmentally-focused. Selfishly our favourite feature is a Drive-Up option for online order pick up.

 

A KIWI NFT FIRST. AND IT’S A GOLDIE

Whether you are a believer or skeptic, 2022 is going to be the year of the NFT. And we have a Kiwi first which happened right here in Tamaki Makaurau.



 

AMAZON CLOTHING STORE IRL – WILL IT BE A GAME-CHANGER?

Amazon is launching Amazon Style, its first real-life clothing store in LA later this year. Shoppers will be able to browse men's and women's clothing and shoes, looking at familiar brands as well as up-and-comers.


By using the Amazon Shopping app, they can scan a garment's QR code to learn about the item, read reviews and select it to send to the fitting room. Once there, they'll have additional touchscreens, allowing them to request items in more sizes and colours. We were lucky to see this technology in action a few years ago in the US and it is a game-changer.



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