Seasonal window programs for Ziera give a boost to their in-house design team’s regular POS and signage programs. However, Ziera have three differing store types requiring different equipment – plus the challenges of various sizes of windows, limited store setup ability, and the requirement to ship all elements to Australia.

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The creative design support we provide includes:

• Window concept creation

• Print and sampling management

• Window and seasonal merchandising instructions for stores.

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FLEX PRODUCT LAUNCH

An important new product launch for Ziera called for fresh thinking.

 

Display plinths were removed from the windows for the period of the promotion, allowing a large format banner to be take centre stage. The shoe range was showcased on a display plinth made of recycled cardboard tubes – with striking overall results.

 

All elements were card or paper based for both cost-effectiveness and ease of shipping.

 

It worked so well, the display stand is being retained for use in future promotions – with plans in place to refresh the setup with a decorative print wrap.